"Model of Service and Value Co-creation as Constructive Methodology and Its application to Mobility as a Service" Hideyuki Nakashima

[Speaker]
President Hideyuki Nakashima
Future University Hakodate
His Biography and the information of the university can be found at:
http://www.fun.ac.jp/en/general/message.html
http://www.fun.ac.jp/~nakashim/welcome.html

[Title]
Model of Service and Value Co-creation as Constructive Methodology and
Its application to Mobility as a Service

[Abstract]
Design and service are two important keywords when IT is applied to the society.
To design and implement a better societal system that is realizable only through
intensive use of IT, a loop with service provision and re-design must be excersized.
This loop represents the syntesis methodology in contrast to the traditional analytic
methodology.  In fact, analysis should understood to be a part of synthesis.

In this talk, I will first present the model of synthesis, and then formalize value
co-creation of the provider and the user on the model. Service is defined as provision
and utilization of a system.  I will then explain our project in Hakodate, design and
implementation of Smart Access Vehicle System as providing mobility as a service.
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Host: Yoshiyuki Asai and Hiroaki Kitano, Open Biology Unit

This seminar is open to all OIST research personell as one of the program of the externally organized workshop "SIG-EIN/SIG-DOCMAS", held in OIST Seaside House, December 16-18 2014.  *Participattion in the program of the workshop  - except the open seminar above - requires the registration beforehand.

We look forward to seeing many of you at the seminar.