Workshop: "Marketing your value in a global environment to advance your career"
Target Audience: Everyone who is interested in communicating their "brand"
Session Format: Interactive seminar
Facilitator: Alaina Levine, an award-winning entrepreneur, STEM career consultant, science journalist, professional speaker and corporate comedian.
Short description: No matter what job you are in and what career you choose, you will always have to market yourself and “sell” your ideas – you will have to appropriately and clearly articulate what your innovations are (whether they are technical or business in nature or both) and how they will inject value in to your organization. You will have to stay on message and communicate your mission in terms of the overarching goals of the team and company, and judiciously elucidate your well-researched explanation of the return on the investment that your stakeholders can expect. In this workshop, we will delve into the strategies for communicating your ideas and brand (your promise of value) in such a way that your constituents want to learn more and can visualize how your innovative attitude will benefit them. We will be mindful of how different cultures approach the issue of marketing, but we will realize that in marketing yourself appropriately you will be able to find and mine new and potentially hidden opportunities to advance both your career and your organization’s goals.
Upon completion of this course you will be able to:
- Understand what your value is as a STEM-educated professional
- Learn specific ways to market yourself
- Learn how to market yourself across cultures
- Develop an understanding of the importance of marketing your skills in an appropriate fashion
Everyone is welcome! No registration is required.
About the Speaker
Alaina G. Levine is an award-winning entrepreneur, STEM career consultant, science journalist, professional speaker and corporate comedian. Her first book, Networking for Nerds, was published by Wiley, and was named one of the Top 5 Books of 2015 by Physics Today Magazine. The author of over 400 articles, she recently launched a new career column for ScienceCareers, entitled Your Unicorn Career. She has delivered over 700 speeches for clients in the US, Europe, Mexico, Canada, and Africa, recently authored two online courses for Oxford University Press on career development and entrepreneurship/commercialization, is a consultant, speaker, and writer for the Lindau Nobel Laureate Meetings, and is the event manager for an international conference on phononics. @AlainaGLevine